Arriving to Galway yesterday with little expectation for what Thursday and Friday would bring at BlogTalk2010, I was delighted with day one…compelled me to write a blog at least, despite the conference having little or nothing to do with “blogging.” The day started for me (missed the first few) with considerations for our identity online, whether we should have one ID for all properties across the web. Facebook were then bravely represented and I’d comfortably stand by them for a while. They are not going anywhere just yet! And then Credibility is the third thing that stuck out; which of course stems from being relevant and interesting.
Highlight of day one for me was the Panel on Social vs. Conversational Networks, led by Ade Oshineye of Google. To start the panel off, he walked us through his perspective on the social networking spectrum: social networks (Facebook, Fanbit and Picasa) on one side and conversational networks (Twitter, Flickr) on the other. Social is more private and Conversational is more open, in his opinion. He stated that when a network is more conversational, it inspires more creativity. His perspective was interesting; but I was glad to hear the perspective of the other panel speakers who were able to look at it from different angles. Darragh Doyle, of Boards.ie, Blaine Cook from Webfinger and Charles Dowd of Facebook joined Ade on the panel.
I managed to capture a good chunk of the panel discussion on video, so thought I would share it here:
Interesting points from the discussion?
– Always remember how a network was engineered. That might provide us with insight behind what the creators of that social network had in mind and which part of the social spectrum a network falls under.
– Cow Clicker is cool.
– Consider the identity of someone using Twitter for a business, brand: the people behind the account matter . Blaine Cook’s example was to think of it like the local coffee shop. You might not go in if that really annoying employee is working that day; but similarly if that pleasant employee is working, you might feel more enclined. This point is interesting to me, considering my work is looking after Twitter and Facebook for brands. The same way you get hired to work for a company because you seem like a good fit, any of the the social media profiles and accounts I manage are a good fit for me. Further to that, the future is certainly not having just one Twitter account for a company; but several accounts with individuals named; which is where we need to head to bring a more human touch to the brand. This is particularly important for customer service in social media.
– When posed the question: “What impact will mobile have on the future of social media?” the panelists agreed that the Internet PLUS anything else is still the internet. Perhaps that just means that mobile will contribute to the social world we already live in.
Aside from the panel, there were several other great presentations worth referencing.
John Conroy’s Use of Twitter for Business Intelligence
The presentation from John Conroy sparked interest in something we have pondered about the power of the social media before: how data (on Twitter) can be used to predict external activity. Examples of using Twitter for business intelligence that John used included measuring buzz around a holiday destination; and mapping the number of actual tourists to that destination. The correlation proved his point. Additionally, he used new movie releases as another xample when we consider the amount of buzz before a movie on Twitter directly correlated with the success of opening weekend. This means we might be able to predict the outcome of things to come, based on the amount of buzz built up around it online.
Interesting to see the academic approach to Twitter data; but this also reminded me of the success of two young students, Ben McRedmond (17) and Patrick O’Doherty (16), who created We Predict, demonstrated at the BT Youn Scientists Competition. Their tool allowed them to use Twitter to predict the winners of Britain’s Got Talent and the X-Factor (Good thing I only caught wind of it after Olly Murs lost, would have ruined it for me). 🙂
Dan Gillmor’s Credibility Scale
Outside of that, I’d say another highlight of Day One was Dan Gillmor‘s Keynote presentation – “Using Media in a Networked Age” which was a really great outlook on the democratisation of media; and the principles of Journalism. This is the side that fascinates me (aka I’m not technical!). Gillmor said that committing an act of journalism doesn’t make you a journalist, referencing how bloggers are not journalists and vice versa. Probably the most important thing that I took from his talk was the Credibility Scale, or what could be called the bullsh*t meter. Some things are so far below zero on the credibility scale that they’d need to improve before even being called “not credible.” Credibility is so important; but we must think about how our credibility is specific to our interest, subject or expertise. Some people at BlogTalk were credible in Developing Apps, others in Marketing Brands in social media; so when finding out where we belong on the Credibility Scale, it would have to judged in context.
I also managed to get a snippet from Dan’s presentation, which I’ve also shared below. Sound quality not great!
Bill Liao’s Reminder to be Wise, Interesting and Satisfying
Liao’s presentation was also something I’m glad I didn’t miss. Managed to catch a bit of his introduction for us here below. He left us with this: Please ALWAYS be Wise, Interesting, and Satisfying.
I haven’t even brushed the surface with the above, as my pages of notes would prove; but was delighted to see fresh perspectives being shared in a space where change happens so quickly. Day Two proved just as valuable, and I’ll be sure to follow up this post with more from the conference. Head will be buzzing for days I’d say!